REDESIGNING DIGITAL TOOLS FOR COMMUNITY IMPACT
Sample of simplified community resource database entry, after style guide revision.
I engaged in UX and digital service design activities at United Way of Pennsylvania and PA 211 from 2019 to 2023. With the goal of making a statewide database of community resources more accessible to both staff and clients, I led initiatives around the CRM and public website.
Background
To make the CRM of community resources easier to use, I performed a heuristic and accessibility analysis, as well as a comparative analysis of similar human service databases. I found that there were some issues in formatting and content management which made it more difficult to scan and understand database entries, especially on small screens. I made recommendations for changes to the style guide to address these issues, and trained and collaborated with statewide staff in the long-term to deploy these changes. I managed interns to support this work.
CRM
I directed the launch of pa211.org, which nearly one million users now use annually to access human service resources. Using Google Analytics data, I monitored user behavior and planned continuous improvement activities, including information architecture and content planning.